Churches that regularly use special events for evangelism are more effective at outreach, at least among Southern Baptist congregations, according to a new study from Southwest Baptist Theological Seminary and the North American Mission Board.
The study, which looked at results from 3,200 Southern Baptist churches, found that two-thirds of the congregations that were most effective at sharing the gospel do so through a combination of event- and relationship-based evangelism strategy.
The most effective churches do several events annually and put significant effort into preparation before the event and follow up with visitors afterward. The study defined evangelistic events as those that intentionally draw lost people through relationships and attraction, clearly present the gospel and provide an invitation to respond.
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